— UFC (@ufc)
August 5, 2018
Ultimate Fighting Championship partnered with Reebok as its
official provider of fighter apparel, many fighters expressed their
disappointment as the deal meant a loss of sponsorship income since
they would no longer be allowed to wear branded gear inside the
Octagon. The deal forced fighters to search for alternate ways to
make sponsorship money on the side.
UFC bantamweight champion T.J.
Dillashaw recently spoke to the International Business Times
about his partnership with Sanabul -– a producer of fight gear -–
and why other fighters should align themselves with brands
particularly when they are not fighting and earning money.
“I feel it’s important to align yourself with brands that have
similar goals and ideologies,” Dillashaw said. “A uniform doesn’t
allow for us to showcase our personalities or stylistic
differences. That is why my partnership with Sanabul is so
important to me. We have the ability to create new concepts and
designs together as well as make improvements to the quality of
gear that people use. [Partnerships are] extremely important.
Partnerships with different brands allows us as athletes to
showcase our unique personalities and interests. Also, endorsements
provide another stream of revenue which helps support us during
periods of time in which we aren’t competing.”
Dillashaw has not confirmed his next bout, although he has several
credible contenders in the bantamweight division, including a
rematch with either Raphael
Assuncao or Dominick
Cruz or even a bout with former
World Series of Fighting champ Marlon
Moraes. Recently crowned UFC flyweight champion Henry
Cejudo has also expressed a desire to fight him.