It might not come as a surprise to hear that
Ultimate Fighting Championship
President Dana White doesn’t
intend to hold back his criticism of fighters if he feels it is

White is a unique character in that he is the public figurehead of
the largest MMA promotion in the world but at times finds himself
at loggerheads with fighters on a raft of issues including weight
cutting, performance inside the Octagon or a fighter’s personal

In a recent interview with Fox News, White maintained that if his
fighters put on bad performances, he will continue to call them out
(via MMA Weekly):

“Well guess what? This isn’t the fun business,” White said. “You
don’t get to go out and put on a terrible performance and act like
you just did something incredible. The guys that I went after and
the guys that I did that to, if you watched their performances and
what happened that night, most of them deserved it.”

However controversial his methods may be, the UFC has flourished
under White’s watch. In January 2001, Frank and Lorenzo Fertitta
bought the UFC for $2 million and installed White as its president.
Over the next decade, the UFC grew into the predominant mixed
martial arts promotion in the world, acquiring several of its
primary competitors or simply forcing them out of business. White
was instrumental in negotiating landmark deals between the UFC and
Fox Sports, video game company EA Sports and ESPN. In 2016, the UFC
was sold for $4 billion to a group led by Hollywood talent agency
WME-IMG with White maintaining his position of president.

White stated recently that with the new ESPN deal the UFC is now
worth $7 billion.